Budget Management
Chassis offers automated budget management to ensure your ad dollars are spent precisely without the need for constant supervision and correction. Our intelligent optimization model maximizes ROI for ad spend and can be adjusted to fit any specific budget strategies your team might employ.
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The Problem
Precise budget control is crucial to running effective campaigns, yet existing budget automation features on the ad channels themselves often give unreliable estimations and frequently overspend. The impact of improper spend often cascades to invoice issues and potential threat to the trust with the client.
This commonly results in manual management, a time-consuming and inefficient process often involving tedious spreadsheets and near-constant monitoring. Spread that across multiple different channels, and the hours really start to add up.
The Fundamentals of Chassis’ Budget Management Module
Chassis offers a comprehensive solution to automate budget management while also offering complete control of how the budgets are paced and distributed amongst campaigns.
In its simplest form, our budget pacing feature automatically distributes spend evenly across campaign durations. Whatever the budget and whatever the timeframe, Chassis ensures every available ad dollar is spent generating leads without the risk of over or underspending.
How Chassis Optimizes Budgets
Chassis allows users to create budget groups that will optimize spending across multiple channels within a single campaign. The platform will dynamically adjust budgets based on selected KPIs, reallocating funds to the top-performing ads.
By automating tedious tasks and optimizing spending, Chassis empowers advertisers to maximize ROI and focus on strategic decision-making, saving time and ensuring every dollar is used effectively.
Customizable Alerts
Chassis offers a customizable alerts feature to further safeguard campaign budgets. Users receive real-time notifications when campaigns are at risk of missing their targeted budget, enabling swift adjustments to maintain budget accuracy.
Chassis will update you when campaigns reach spending benchmarks of your choosing, so you can stay informed, in control, and stay up-to-date on the spending patterns of each campaign.
