Summary
Combining the home services expertise of the Service.ly team and the underlying infrastructure of Chassis, we created a digital marketing hub for local businesses to automate website development and ad deployment.
High Level Features:
Challenge
Service.ly had over 30 years of industry expertise and understood the problems facing small home services companies intimately but needed an existing automation infrastructure – and a team who could extend it to fit their specific use case – so as to execute quickly and mitigate costs.
The solution had to be extremely affordable in order to be a viable option for small businesses operating with minimal marketing budgets. It also had to be extremely intuitive to appeal to a customer base that had not had previous experience developing a website or running an ad campaign.
Actions
By extending Chassis as an automation engine, we created a self-service interface for local home services companies that automates website development and acts as an easy-to-use advertising marketplace.
The platform comes pre-loaded with HVAC-specific web designs, copy, and ad campaigns, making it extremely simple for their clients to generate custom websites and ads that resonate with local buyers.
It is completely integrated with OEM products, logos, and other industry data to inform the website/ad campaigns and ensure compliance.
Results
Service.ly now operates the leading self-service marketing platform for home services companies in the US. By leveraging Chassis, they have eliminated the complexities associated with digital marketing and made local advertising accessible to their average client.
Technologies:
