Summary
DealerOn, a marketing services platform serving car dealerships, wanted a way to help their clients capitalize on dynamic ads but struggled to do so, given the ever-changing nature of dealer inventories. We developed a WebApp that integrated with DealerOn's existing platform and allowed users to easily automate and optimize dynamic ads.
High Level Features:
Challenge
DealerOn provides a powerful platform for dealerships to manage their websites and offers. However, when activating those offers on Google and Facebook, they were limited by the features that off-the-shelf products offered. They needed something custom to meet their specific use case and needs.
Actions
We extended Chassis, our engine that powers automated actions and APIs, to integrate with their platform, and once dealerships opt-in to the additional service, their offers seamlessly produce dynamic ads on Google and Facebook with the flexibility defined by DealerOn specialists.
Results
In four months, we delivered a custom platform written in their technology so their team can integrate Symphony with Google and Facebook while using Chassis as an engine.
Technologies:
